The UK’s leading timber and panel products distributor, James Latham, has commissioned a series of new corporate press advertisements in the lead up to the business’s 250 year anniversary which falls next year.
 
The first of the suite of advertisements, which features a cross-cut of a log showing the annular rings, highlights key dates during James Latham’s illustrious 250 year history, while the second showcases Lathams growing portfolio of environmental credentials.  The adverts have already begun appearing in trade magazines.
 
Chris Sutton, Director of James Latham plc commented, “As one of the UK’s leading distributors, and the only one which can boast such a long history, we want to reflect our core messages and positioning through all our communications and this suite of ads is just a part of this.
 
“We also have an on-going comprehensive PR programme, direct marketing material, point-of-sale and interactive on-line presence which incorporates this strategy”, he added.

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For further media information please contact Catherine Brown or Tim Roberts at Connectpoint PR on 0161 817 4200, fax 0161 817 4212 or e-mail catherine.brown@connectpoint.co.uk.