James Lathams director Chris Sutton and group marketing co-ordinator, Jo Seal, went to the Building Centre on Store Street in London recently to identify opportunities to promote products at the world’s largest permanent exhibition for the construction industry.

The centre is a key focal point for all aspects of architecture and design, construction and planning and self build. More than 100,000 visitors and delegates from the industry visit the centre throughout the year.

As a result of the visit, Lathams will be taking a display panel in the Eco Zone to highlight some of the third party certified products that Lathams promote. Visitors will also be able to pick up copies of the James Latham product guide, as well as the Guide to Environmental Certifications, and three individual product brochures. The company will also have a link from the Building Centre website.

Jo commented: "Having visited the Building Centre, we can see that it is a perfect platform to promote our products. We feel that we need to get our products in front of specifiers, architects and designers, and this is a great way to achieve this."

Lathams will be exhibiting at the Building Centre from October. For further information contact the marketing department on 0116 257 3415, email marketing@lathams.co.uk, or visit the website at www.lathams.co.uk.

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