The UK’s leading timber and panel products distributor, James Latham, is celebrating after recording the highest sales performance by value, across Europe. Recognition came at the LG annual conference in Rome recently, where Lathams came out on top - beating 21 other countries.

LG launched the "New Generation", which features the new Marketing, P.R and Advertising approach for Europe plus new decors, sinks and bowls.

Chairman Peter Latham, Director Chris Sutton and LG HI-MACS Product Manager, Steve Robinson all attended the esteemed event. Chris commented: "James Latham has been a key distributor of LG HI-MACS for four years and sales have gone from strength to strength as various target markets realise the benefits of using LG HI-MACS. We now want to build on this success even further and this years plans include a targeted marketing strategy aimed at designers, architects and users plus a UK road show to promote new decors and additions to the sinks and bowls range"

LG HI-MACS Natural Acrylic Stone™ is a versatile solid surface product that can be used with ease. It is supplied in thicknesses of 12mm, 9mm and 6mm, and is offered in 80 shades and patterns, with 16 colours recently added to the range. The portfolio also includes a comprehensive range of sink designs in 80 colours and vanity basins available in 69 colours colours. Each non-porous LG HI-MACS product also comes with a specialist hygiene certificate.

Steve commented: "The LG HI-MACS team at Lathams has been working incredibly hard to increase awareness and sales of the product. LG HI-MACS is a really impressive material, and this years marketing will emphasise this. The feedback we have received from architects, designers and end-users is extremely positive and we will continue to showcase LG to key figures through exhibitions and events to increase sales even more this year. We also plan to appoint a Technical manager in the spring to support our sales team"

For more information on LG HI-MACS or any other products available at Lathams, please call LG HI-MACS Product Manager, Steve Robinson on 07866 263127 or email steve.robinson@lathams.co.uk.

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For further press information, please contact Rebecca Jones or Tim Roberts at Connectpoint PR on 0161 817 4200, Fax 0161 817 4212, or email Rebecca.jones@Connectpoint.co.uk