The UK’s leading timber and panel products distributor, James Latham, is pleased to announce that it is officially the ‘Natural Choice’ after registering the name - incorporating the company’s renowned tree logo – and it being approved by the Patent Office.

Chris Sutton, Director, commented: "We are committed to promoting our business as the Natural Choice for our customers. We believe it represents quality, service and our excellent product range. We want our customers to feel comfortable and at ease when they deal with us and the registration will establish a further trust – which is a must in business. As a company, we are looking to raise the James Latham profile and to link our strap line to branded products such as our exclusive Finesse range of plywood and decorative panels. Overall, the registration of Natural Choice strengthens the James Latham reputation – which always has, and always will be our aim."

For more information on any products available at James Latham, please visit the website at www.lathamtimber.co.uk, email marketing@lathams.co.uk, or phone 0116 257 3415.

-ENDS-

For further press information, please contact Rebecca Jones or Tim Roberts at Connectpoint PR on 0161 817 4200, Fax 0161 817 4212, or emailRebecca.jones@Connectpoint.co.uk